The Human Pickle.
Heinz Pickle Ketchup.
To launch Heinz Pickle flavoured Ketchup to an Australian audience, we sent a human pickle into La Tomatina festival in Spain - a simple and memorable visual moment to celebrate
the unique flavour profile.
The campaign launched on social media with hundreds of applicants vying for the role, with one lucky winner eventually donning the custom-made Pickle costume and traveling to Spain
for the festival.
An earned first idea that created film, ooh and social content from one outrageous stunt.
The stupidest idea we ever had
delivered some pretty smart results.
We told the origin story in social and earned
Where did this Pickle fanatic come from? How did he get the gig? And more importantly how on earth did he get the tomatoes off that nice Pickle costume?
