
The Imported Ad.
DHL Express.
Importing goods from China to Australia is big business.
How could we prove to Aussie businesses we could deliver faster than anyone else?
Simple. We imported an ad.
We placed an ad in the Shanghai Business Daily, then imported it to Australia sending it to our business targets. The ad clearly stated that they would have a copy in their hands three days from the date the newspaper was printed.
And we delivered with a staggering 60% of the deliveries arriving a day earlier than promised.
Clio Silver. Adfest Bronze. Young Guns Gold, Silver.