Wool is the most sustainable and breathable fabric on the planet.

But to cut through and get people to look at this amazing fabric differently – we imagined a world in which wool was a thing of the past.

The film is set in the not too distant future, where plastic has taken over – instead of embracing natural fabrics,  people wear artificial, unbreathable clothing made from the coats of a strange new breed of synthetic sheep. 

Frustrated with this stifling, fake world, the story's heroine seeks out the natural world hiding just beyond the smoggy horizon, rediscovering the majesty and power real Merino sheep and the beautiful wool they grow.

The original song written in collaboration with Squeak E. Clean won Wood at D&AD.