To bring to life the global Heinz brand platform ‘It has to be Heinz’ in an Australian context we needed to show the unique ways we engage with Tomato Ketchup down under. Australians slather sauce on pretty much anything, which means it tends to get on everything.

What happens when your Heinz Tomato Ketchup drops onto your power tools? Your baby’s head? Your mates’ shoulder?

You lick it off of course, because Heinz Tomato ketchup is too good to waste.

We brought the campaign to life across OOH, film and social with special bus and tram wraps thrown in for good measure.