
Made in 17 Hours.
Toshiba.
To promote the Toshiba Protégé Z20t’s category bending 17 hour battery life, we issued renowned Japanese Artist Tomokazu Matsuyama a unique challenge.
Create an entire exhibition from scratch on the 17 hour journey from Tokyo to Sydney,
using one fully charged Z20t.
As soon as the laptop was unplugged in in Matzu’s Tokyo studio he was racing against the clock,
and the ultrabook’s battery life to complete as many art works as he could on the journey to the exhibition’s opening at the Museum of Contemporary Art in Sydney.
One Ultra Book.
17 Hours.
An entire art exhibition.




