Most Aussies don’t know that while Pepsi Max tastes great, it contains absolutely no sugar.

We were tasked with bringing these two benefits - that are often seen at odds with one another
- to life in a brand platform.

Wasn’t Expecting That gave us an amazing leaping off point to create film and OOH home in which unexpected characters extolled the virtues of Pepsi Max.
Don’t lie to me wood boy!